7 Effective Small Business Photography Tips for Social Media

Running a business is no walk in the park. And as a budding entrepreneur in this ever-competitive world, it’s crucial that one must be flexible enough in order to thrive. Moreover, in the age of the internet and the proliferation of social networks, one’s success in the real world is almost tantamount to the business’s social media presence.

Entrepreneurship is a multifaceted venture, and one of its critical aspects is social media marketing. As a business owner, it is expected that you know how to make your brand relevant and how you could connect with your target audience across all of your social media accounts.

The internet is a highly visual place. How you present your brand online, how you are perceived, and how you establish and nurture your relationship with your target market are highly influenced by what you post. It goes without saying, that you should exert extra and consistent effort in producing high-quality content for your audience.

And while hiring a professional photographer is an easy choice, it is not a cheap option. That is why depending on your social media campaigns, you should also learn how to capture and edit your photographs by yourself.

In this article, we’re going to talk about some small business photography tips for any social media platform and for your digital marketing strategy.

7 Powerful Social Media Photography Tips for Small Businesses

1. Listen to Your Followers and Be Inspired By Your Competitors

Before anything else, your business is here because of your followers. So, it’s important that your content should be aligned to what your market wants and what would be relevant and helpful for them. Thus, you need to ask for their feedback and as a business owner, you should also be receptive enough to feel the gap in your market and fill it.

On a similar note, your competitors are also vital for your business’s success. They don’t only serve as a motivation for you to be always on your toes, but they are also rich sources of inspiration for your social media campaigns. Observe their content across their social media accounts, take a closer look at their photos, and check out what strategies are working for them.

2. Consider the Image Size for Social Media

The “Rule of Thirds” is popular in photography, but is it applicable to social media? Well, not always. It might work with your Facebook cover photo, which is a bit of a landscape, but it won’t work with your display image or profile picture. The images that you share on your Instagram feed, as well as on your wall on Facebook won’t benefit as well with this rule since the image formats are narrower.

You might want to check out this guide if you are curious about the different image sizes for social media.

3. Mind Your Angle and Perspective

Bring a creative twist to your images by merely changing the way you shoot your subject. If you shoot an object the way it is and at your eye level, the end result is already expected and it’s too generic to leave a lasting impression. Why not take the shot at a bird’s-eye or worm’s-eye view?

4. Edit Your Images For Added Visual Appeal

While posting well-photographed plain high-resolution images is a great idea, sometimes it would also be helpful to add variations with your social media content. It’s already given that editing is an integral part of creating superb images, but it should not stop there.

If you are not an expert with Photoshop, Lightroom, or other photo editing software, you can try using Canva. And besides, almost every social media content creators these days are already into this platform. If you are not yet hooked into it, then, better check it out today. Play around with the templates, the illustrations, shapes, and effects. Get creative!

5. Tell a Story

We know you’ve heard this countless times, and yet we will tell it once again because that is how important storytelling is in photography and in marketing. Stories have the capacity to humanize your brand and tap your audience’s emotions. And by doing so, you are making your content and your brand more memorable because of the genuine personal connection that you are able to establish.

Remember,most of the purchase decisions made by consumers are emotional, not practical. So, take time in mastering the art of connecting with your target audience emotionally. And again, storytelling is just one of the many ways to do it.

6. Share Valuable Content

Variation is one of the keys to having an effective and engaging content online. While it’s important to share promotional and entertaining posts from time to time, it’s also vital that your content should add value.

Share images that show how to solve a certain problem. Share behind the scenes pictures that don’t only make your audience feel special, but also allow them to connect with your brand on a deeper level.

7. Post Consistently

How consistent is consistent? There is a thin line between posting consistently and posting too much. As a rule of thumb, or to be on the safe side, you should post at least three times a week. However, it also depends on which social media channel. Check out this helpful guide regarding how often should you post on social media.

The goal with consistency is to stay relevant and visible in the eyes of your followers. However, your content should not be that visible to the point that your followers would find you a nuisance to their day. If that’s the case, you are just giving them a reason to hit the “unfollow” or “unlike” button.

That’s All for Today

How did you find our blog post for today? Are there additional photography tips that you want to share? Or do you need professional photography services for your social media campaigns? Feel free to leave a comment below or send us a message. Don’t forget to follow us on social media, as well.